Project

Dutch Veteran Institute

WHITE CARNATION AWARD 2025

Sometimes three colours say more than a thousand words.

We were proud to design the White Carnation Award 2025. A tribute to those who dedicate themselves wholeheartedly to the veteran community.

DESIGN

The design symbolises three core values:

Compassion (white)
Courageous heart (red)
Resilience (orange)

Three contrasting forces that together allow the White Carnation, the symbol of recognition and appreciation, to truly bloom.

The award was presented to the Veteran Bearer Team of the Airmobile Brigade. The heart of the design features a subtle nod to their iconic red beret, carried by those who also wear the White Carnation with pride.