Project

Dutch Veteran Institute

WHITE CARNATION AWARD 2025

Sometimes three colours say more than a thousand words.

We were proud to design the White Carnation Award 2025 – a tribute to those who dedicate themselves wholeheartedly to the veteran community.

DESIGN

The design symbolises three core values:

Resilience (orange)
Courageous heart (red)
Compassion (white)

Three contrasting forces that together allow the white carnation – the symbol of gratitude – to truly bloom.

The award was presented to the Veteran Bearer Team of the Airmobile Brigade, with a subtle nod to their iconic red beret at the heart of the design – carried by those who also carry the white carnation with pride.